Wednesday, 16 January 2013

Dead Island Riptide: Special Misogynists Edition

So lessons apparently haven’t been learnt from the controversies of last year, such as the Hitman trailer. Deep Silver, the publishers of Dead Island believe this is an appropriate thing to give away with their special collector’s edition version of the game.

It's a painted statue of a bloodied woman's torso with large breasts. Even if I were a misogynist, this statue has no arse for me to objectify.

Look games publishers you can’t keep hocking shit like this and then wonder why it’s mostly men who play your games. It’s starting to seem a bit disingenuous. I mean if you actively do things that’ll put women off buying it; you can’t then later bring up your market research and say “Well we market it towards men because that’s who our audience is.” It’s that way because you made it that way.

It’s remarkable how far behind the games industry seems to be on these issues, still blundering about like a republican congressman. But then when has it ever been important to them to look at the outside world and see how things are changing. Would have been nice if 2013 had been a fresh start and we started to see some more positive progress but apparently not.

It’s been heartening to see that the overwhelming reaction to it has been negative, and Deep Silver are currently reconsidering it.

A lot of comments seem to suggest that deliberately sparking outrage is still positive publicity for them, but I’m not convinced it is. I’m not sure that anyone is going to buy this game that wouldn’t have already. It’s an odd state of mind when people object to others complaining about this. Its shit and it’s going to take people complaining about this every time something like this happens to stop it happening again. Hopefully the money wasted on commissioning these will at least cause the company to rethink this next time. I wonder if many of the statues have already produced, and what will happen to them if this does get pulled. It does bring up a rather bizarre image of a mass of torsos being pulped.

What’s so confusing is how the games industry consistently wants to alienate an entire gender with this. In fact it alienates most men as well, so really what is the point? They don’t seem to understand why what they’re doing is offensives and why it’s against their own interests.

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